M&D HOLIDAY CAMPAIGN
For Master & Dynamic’s Holiday 2017 campaign, we set out to create something bold and unexpected. Using a ghillie suit, we transformed our subject into an otherworldly being to symbolize how music can transport listeners into a different world.
This was one of the first major brand campaigns that we pushed the boundaries of traditional luxury marketing with OOH placements (subways, bus shelters, wild postings, street sticking) alongside paid social, digital, and YouTube advertising. The result was a zany, thought-provoking campaign designed to spark curiosity and keep consumers thinking long after the first impression.
A World Apart
“A World Apart” captured the feeling of complete immersion—when sound doesn’t just accompany your world, it transforms it. The campaign invited audiences to step outside the ordinary and experience music as an escape into something unexpected, curious, and otherworldly.
Creative & Art Direction: Amanda Dormer
DP: Adrian Gaut
Photographer: Kendall Mills
Producer & PM: Luke Culicerto
This campaign was brought to life by a lean but dynamic crew of photographers, stylists, and producers who shared a vision for creating something surreal and striking. From building the custom ghillie suit to capturing the otherworldly visuals on set, every team member contributed to pushing the concept beyond convention and into a truly immersive execution.
